Light Box Signs vs Neon Signs
This comes up a lot in consultations, so it’s worth addressing directly. A light box sign generally offers broader, more uniform illumination across a larger surface area, making it well-suited for displaying logos, menus, or detailed graphics.
Neon, by comparison, tends to shine in smaller, more decorative applications, think accent lighting or a stylized sign rather than a large illuminated panel.
On durability and energy use, modern LED technology has shifted the conversation quite a bit. Traditional glass neon can be more fragile and tends to use more power than a custom lightbox sign of comparable size.
Maintenance is usually simpler with lightbox signs too, since there’s no glass tubing to worry about. That said, neon lights in NYC have a charm that some brands specifically want, so it’s not always about which is “better”, more about which fits the look and the budget.